GrabOne moves into the product market
That’s right, today New Zealands most successful group buying site GrabOne has launched their new product store GrabOneStore.co.nz. This is the latest venture for them, since launch they have expanded from the standard group buying site, to wine (GrabOneBottle.co.nz) and travel (GrabOneEscapes.co.nz) and they now cover a pretty much the whole daily deal spectrum,
This is an interesting venture for GrabOne, and I am sure they will have big things coming soon as they line up 1-Day fair and square in their sights. If you missed it already, 1-DayOut closed shop a few weeks back, so they can concentrate on what they do best (being physical products).
The daily deal and group buying markets are a very crowded space in NZ at the moment with some big international players landing in the market recently (think Groupon and LivingSocial), however GrabOne internal stat’s show that they are far exceeding the sales of any of their nearest competitors by a massive margin, and I don’t see this letting up anytime soon, and they have the fan base on Twitter and Facebook well covered.
I think the next 6-12 months will be a make it or break it for some of the smaller sites out there, and I expect to see a lot of the smaller sites dropping off the radar.